Waypress collects them on your behalf.
For more than 15 years, Waypress has been monitoring the world of the media to provide selected information, to meet our clients’ needs. To speak to the world successfully, first you need to know what the world thinks of you, and Waypress is your ideal ally when it comes to finding this out.
Monitoring the news media accurately and reliably, thanks to highly skilled professionals; extensive media coverage, from the traditional press to the world of social networks; a reach that is second to none, including analysis of less well-known local newspapers: come and find out all the many things our media reviews can do for you.
The press review service par excellence: every day we monitor national, international and local dailies, periodicals, magazines, and the specialist press. Published between 6 and 8 am, 7 days a week, the news is always available for consultation on our Intranews platform.
Reviews from the world of the web have now become an essential part of monitoring operations. Monitoring is conducted on the basis of a selection of keywords, and key concepts and issues, and is updated continually; what’s more, the service is active 24 hours a day, 365 days a year.
Thanks to special software that selects items on the basis of chosen keywords, we monitor radio news bulletins 24/7, as well as other programming on the main national radio channels. On the basis of specific programme details, we also monitor most local radio stations.
Studying the communications of the present, to improve the communications of the future: this is the aim of our analysis service, a report produced at regular intervals that processes data from the press reviews, both in terms of statistics and content. Our work lets you track the coverage you get in the media, evaluate the validity of your investments, and understand what steps to make to give your name even more visibility.
The AVE (Advertising Value Equivalent) is a statistic provided by Waypress that is of great importance in understanding the effectiveness of your communications: It indicates how much would need to be spent on advertising to get the same visibility offered spontaneously, and independently, by the media.
First thing in the morning, as soon as you get into the office, Waypress has already done its job, working on your behalf, delivering all the tools you need to see what is really important for your working day. As well as the reviews themselves, we offer a range of services that it make it even easier and quicker for you to grasp the current situation, providing a solid basis for the decisions that you need to take.
We have been working since 1998 in the sector of press, web, video, and radio reviews, and in quantitative and qualitative analysis of news. We monitor and archive all news of interest to our clients and, on request, we analyze the effects of communications initiatives by clients, such as statements, replies, attacks etc, also stressing their economic impact.
To handle the non-stop flow of news produced by the media, direct contact is needed with our clients, to inform them and agree with them on choices and strategies: for this reason Waypress is split into five, with five different locations. This gives us effective, nationwide coverage, and, as journalism requires, we always manage to be on the spot, where it matters.
Our working method ensures we have a service that is always in the forefront, suited to all kinds of clients, and to their specific needs: In a media world that is becoming more complex and frenetic every day, the challenge at Waypress is to provide our clients with the means for making news simpler to interpret, and easier to handle.
Waypress’s services move with you, and accompany you every time you make a trip or journey, however long or short, because news has to follow your daily schedule, not the other way round. Wherever you are, all you have to do is go to the dedicated online platform with your smartphone or tablet to get access to the press reviews, or view the latest analysis report, all with a few simple commands: in a few seconds, and in a version that is absolutely identical to the version you consult from your office desk.
Every review is updated and drawn up on the basis of a set of issues agreed with the client; however hard you try, you will never find one Waypress review that is the same as any other, in the same way that no two clients are ever the same. Knowing the details, the big things and the little things that make up the identity of every client, is our mission, so we always offer only what is most suited and effective for handling your institutional communications.
We are convinced that our clients deserve a lot more than simply receiving a daily review: at Waypress, pride of place in our working philosophy goes to the commitment to offering a quality service that is reliable and free from any concern on your part. Our specialized staff are ready to respond to you every day, 24 hours a day, whatever your need, whatever the problem that needs to be solved, thereby giving real meaning to the word “assistance”.
Businesses in every sector choose Waypress to keep a constant eye on their reputation, and the reputations of their competitors, and to analyze market indications and information about their target groups.
Current affairs, topical issues, national and international statements: anyone involved in politics must constantly keep abreast of what is happening in the world, to be ready to give an informed and convincing opinion.
Public administration departments
Proper relations with the public at large also require a daily survey of the media, to find out what the public is calling for, what they think of the service you offer, and what the opportunities are for improving it.
Organizations and institutions
Art, science, education, the non-profit making sector: whatever the sector one operates in, one has to stay in close touch with other, nearby areas of activity, to promote the exchange of ideas and knowledge.